Competing for the Future
by Gary Hamel and C. K. Prahalad
The 1994 strategy classic: core competencies, strategic intent, industry foresight and creating the future rather than defending the present. It shaped a decade of strategy thinking and remains readable.
Read it if…
you want the origin of core competence and strategic intent.
See the book →
Skip it if…
you want current strategy frameworks; this is a classic.
Try instead: Leading the Revolution →
Three things you will actually use
- Compete for the future, not just today's market.
- Core competencies are the roots of products.
- Strategic intent stretches the organization.
Do this first
Name your organization's three core competencies and test whether they are really distinctive.
Our verdict
Strategy classic.
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