Crucial Influence
by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler
The updated Influencer: six sources of influence (personal, social, structural motivation and ability), vital behaviours, and case studies from Guinea worm to hospital hygiene. The best model for changing group behaviour.
Read it if…
you need to change behaviour in a team or organisation.
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Skip it if…
you want personal change only.
Try instead: Influencer →
Three things you will actually use
- Find the vital behaviours.
- Use all six sources, not one.
- Make the undesirable behaviour hard.
Do this first
Identify two vital behaviours and map all six sources for each.
Our verdict
Six sources of influence.
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Compare with other Leadership books
Influencer
Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler · Leadership
The original edition.
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