Influencer
by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan and Al Switzler
The original 2007 edition of the six-source model, with the case studies that made it famous. Superseded by Crucial Influence but still complete.
Read it if…
you have this edition; it is the same model.
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Skip it if…
you can get Crucial Influence instead.
Try instead: Just Work →
Three things you will actually use
- Change the few behaviours that matter most.
- Motivation and ability, at three levels.
- Stories move people; data informs them.
Do this first
Read the chapter on vital behaviours.
Our verdict
The original edition.
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