DotCom Secrets
by Russell Brunson
The funnel book: value ladder, the seven phases of a funnel, traffic temperatures, and the scripts and sequences for each stage, drawn from Brunson's own businesses. It is the clearest explanation of direct-response online marketing structure, and the structure outlives any particular tool.
Read it if…
you want to understand how online funnels are built from the ground up.
Skip it if…
you sell through relationships or retail; this is online direct response.
Three things you will actually use
- Every business is a value ladder.
- Match the message to the traffic temperature.
- The funnel is the business model, not a tactic.
Do this first
Draw your value ladder: free, low, core, premium, and note which rungs are missing.
Our verdict
The clearest funnel explanation.
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Give first; the platforms have moved on.
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