Expert Secrets
by Russell Brunson
How to turn expertise into a movement and a business: the attractive character, the new opportunity, the 'epiphany bridge' story structure, and the webinar-style Perfect Webinar script for selling knowledge products. It is a funnel-marketer's playbook, effective and formulaic.
Read it if…
you sell courses or coaching and want a proven story-and-pitch structure.
Skip it if…
the internet-marketing register makes you itch; it is the native tongue here.
Three things you will actually use
- People buy the new opportunity, not an improvement.
- Story breaks false beliefs better than argument.
- One presentation, refined, can carry a business.
Do this first
Write your own epiphany bridge story using his template before you sell anything with it.
Our verdict
The knowledge-product playbook.
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Give first; the platforms have moved on.
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