The Greatest Business Decisions of All Time
by Verne Harnish and the editors of Fortune
Eighteen short cases of decisions that changed companies: Apple bringing back Jobs, Toyota's production system, Johnson & Johnson's Tylenol recall, Intel leaving memory, Tata's Nano. Each is a few pages with a lesson; it is a dinner-party book with real content.
Read it if…
you want business history in short, memorable cases.
See the book →
Skip it if…
you want depth on any single company.
Try instead: The Most Successful Small Business in the World →
Three things you will actually use
- Great decisions are often painful exits.
- Values decided in advance make crises easier.
- Long-term bets look foolish for years.
Do this first
Pick the case closest to your situation and write the decision you have been avoiding.
Our verdict
Short cases, real lessons.
See the book →
Compare with other Entrepreneurship books
The Most Successful Small Business in the World
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