If You're Not First, You're Last
by Grant Cardone
Written after 2008: how to advance in a contracting market by increasing activity when competitors retreat, reactivating past customers, converting unsold prospects and expanding what you deliver. The recession framing dates it; the tactics for a downturn hold.
Read it if…
your market is shrinking and you want an aggressive playbook.
Skip it if…
times are good; the advice assumes they are not.
Three things you will actually use
- Attack when others retreat.
- Your past customers are your cheapest growth.
- Activity levels decide outcomes in a downturn.
Do this first
Call every customer who bought from you two years ago, this week.
Our verdict
A downturn playbook.
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