Oversubscribed
by Daniel Priestley
How to have more demand than supply: build an audience before a product, run campaigns rather than always-on selling, signal scarcity honestly, and use the 'campaign-driven enterprise' structure. Priestley is a British entrepreneur and the book is practical for consultants and small firms.
Read it if…
you sell services or small-batch products and want a launch rhythm instead of constant selling.
Skip it if…
you sell commodities at scale; this is about demand for a limited supply.
Three things you will actually use
- Build demand before you release supply.
- Campaigns beat always-on selling.
- Scarcity must be real to work twice.
Do this first
Plan one campaign with a fixed capacity and a close date instead of selling continuously.
Our verdict
Demand before supply.
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