Natural Capitalism
by Paul Hawken, Amory Lovins and L. Hunter Lovins
The follow-on: four principles (radical resource productivity, biomimicry, service-and-flow economy, investing in natural capital) with detailed industrial examples. Denser and more technical than The Ecology of Commerce.
Read it if…
you want engineering-level examples of resource efficiency as profit.
See the book →
Skip it if…
you want the vision without the technical detail.
Try instead: The Responsible Company →
Three things you will actually use
- Resource productivity can improve tenfold.
- Sell the service, not the product.
- Nature is capital; account for it.
Do this first
Audit energy use in one process and apply the whole-system redesign approach.
Our verdict
Dense, technical, important.
See the book →
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