Think Like Amazon
by John Rossman
A former Amazon executive's 50 and a half ideas for applying Amazon's methods: customer obsession, working backward, two-pizza teams, metrics, the narrative memo and more. Short chapters, practical, somewhat repetitive with other Amazon books.
Read it if…
you want Amazon's practices as a checklist you can apply in a normal company.
See the book →
Skip it if…
you have read Working Backwards, which is deeper.
Try instead: Competing for the Future →
Three things you will actually use
- Work backward from the customer.
- Metrics should be inputs you control.
- Narratives beat slides.
Do this first
Write a one-page press release for your next project before you start it.
Our verdict
Amazon as a checklist.
See the book →
Compare with other Entrepreneurship books
Competing for the Future
Gary Hamel and C. K. Prahalad · Entrepreneurship
Strategy classic.
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