The Responsible Company
by Yvon Chouinard and Vincent Stanley
Patagonia's founder and his colleague on what responsibility means for a business in practice: to owners, workers, customers, community and nature, with checklists at the end. Short, honest about Patagonia's own shortcomings, and usable.
Read it if…
you want a short, practical frame for business responsibility from a company that lives it.
See the book →
Skip it if…
you want Chouinard's story; see Let My People Go Surfing.
Try instead: Think Like Amazon →
Three things you will actually use
- Responsibility is to five groups, not one.
- Measure and disclose; do not just intend.
- Imperfect action beats perfect intention.
Do this first
Work through one of the appendix checklists with your leadership team.
Our verdict
Short and usable.
See the book →
Compare with other Entrepreneurship books
Competing for the Future
Gary Hamel and C. K. Prahalad · Entrepreneurship
Strategy classic.
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