SHIFT
by Gary Keller with Dave Jenks and Jay Papasan
Twelve tactics for agents in a down market: re-margin, lead generate, master short sales, create urgency. Written for 2008 and relevant whenever rates climb.
Read it if…
your market has turned and your income with it.
See the book →
Skip it if…
you are in a boom.
Try instead: SOLD →
Three things you will actually use
- Markets shift; adjust fast.
- Lead generation is non-negotiable.
- Serve the buyers who are still buying.
Do this first
Cut expenses to the new reality first, then generate leads.
Our verdict
Down-market tactics.
See the book →
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