The Adweek Copywriting Handbook
by Joseph Sugarman
Sugarman's seminar in a book: the slippery slide (every sentence makes you read the next), the psychological triggers, the structure of a long-copy ad, and case studies from BluBlocker and JS&A. The most teachable copywriting manual.
Read it if…
you want a step-by-step copywriting course.
See the book →
Skip it if…
you want strategy; it is craft.
Try instead: Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect →
Three things you will actually use
- The first sentence's job is to get the second read.
- Sell the concept, not the product.
- Every element exists to be read.
Do this first
Rewrite your home page's first paragraph as a slippery slide.
Our verdict
The teachable manual.
See the book →
Compare with other Entrepreneurship books
Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect
Joseph Sugarman · Entrepreneurship
Thirty triggers.
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