Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect
by Joseph Sugarman
Thirty psychological triggers (consistency, integrity, storytelling, authority, guilt, specificity, curiosity) with examples from Sugarman's campaigns. Overlaps with his Handbook; the standalone list is handy.
Read it if…
you want a checklist of persuasion triggers for copy.
See the book →
Skip it if…
you own the Handbook; it repeats.
Try instead: The Copywriter's Handbook →
Three things you will actually use
- Specificity builds credibility.
- Curiosity keeps attention.
- Consistency: get the first small yes.
Do this first
Audit one sales page against the thirty triggers.
Our verdict
Thirty triggers.
See the book →
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