The Boron Letters
by Gary C. Halbert
Letters from prison to his son on copywriting, direct mail and life: the 'starving crowd', A-pile mail, the daily walk, and the discipline of a working copywriter. Raw, funny and unexpectedly tender.
Read it if…
you want copywriting taught as a letter from a father.
See the book →
Skip it if…
you dislike crude voice; Halbert is crude.
Try instead: The Adweek Copywriting Handbook →
Three things you will actually use
- Find the starving crowd first.
- Get your mail into the A-pile.
- Walk every day; write every day.
Do this first
Read the letter on the starving crowd.
Our verdict
Copy lessons from a father.
See the book →
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