The Millionaire Real Estate Agent
by Gary Keller with Dave Jenks and Jay Papasan
The agent's business bible: lead generation, economic and organizational models, the path from solo agent to team. Dense and widely followed by top producers.
Read it if…
you are an agent who wants to build a business, not just sell houses.
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Skip it if…
you want scripts and dialogues.
Try instead: SHIFT →
Three things you will actually use
- Lead generation is the business.
- Models before hustle.
- Leverage: people, systems, tools.
Do this first
Build your economic model: how many leads become closings and what each is worth.
Our verdict
The agent's business model.
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