The 12 Week Year by Brian P. Moran and Michael Lennington: What It Teaches, Who It’s For, Who Should Skip It
3 min read
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Treat twelve weeks as a year and the deadline pressure you feel in December shows up every quarter.
What the book argues
Annual goals invite procrastination because the deadline is far away. Shortening the planning horizon to twelve weeks with weekly scorekeeping forces execution, creates urgency and gives you four fresh starts a year instead of one.
Three ideas you can use this week
- Plan twelve weeks, not twelve months, with one to three goals and the tactics listed week by week.
- Score yourself weekly on execution of tactics, not on results; 85 percent execution usually hits the goal.
- Hold a weekly accountability meeting, even if it is with yourself and a notebook.
Who it is for
Salespeople, freelancers, students and anyone with measurable targets who keeps writing New Year goals that are forgotten by February.
How to turn it into a routine
Monday morning: fifteen minutes to score last week and list this week’s tactics. Friday: ten minutes to record the score. Thirteenth week: rest and plan the next cycle.
Who should skip it
The book could be a long article; the second half is largely restating the first. Creative or open-ended work does not always fit a tactic-and-score model.
Verdict
Simple, slightly padded and very effective if you keep the weekly score. One of the few goal books that changes behavior rather than mood.
Click hereto see it→Click to see The 12 Week Year
If you liked the sound of this
Living Forward by Michael Hyatt and Daniel Harkavy
Write a life plan in one day so you stop drifting into a life you did not choose.
Girl, Stop Apologizing by Rachel Hollis
Excuses to let go of, behaviors to adopt, skills to acquire: a goal book for women who shrink their ambitions.
Tools that put the book to work
Reading is the easy part. Three simple tools that turn the idea into a daily routine:
Super Sticky Notes
One task per note. Peel it off when done. The list that shrinks visibly. Read our review.
Undated Daily Planner Pad
One page, one day, three priorities. Nothing to configure. Read our review.
Personal Kanban Board
To do, doing, done. Three columns that stop you from starting everything and finishing nothing. Read our review.
Links are affiliate links; the price to you is identical. Nothing here is medical, financial or professional advice. Filed under Goals & Execution.
More picks, with pictures
Three tools and three books that fit the same goal. Each has its own full review here, including who should skip it.
As an Amazon Associate we earn from qualifying purchases. Images are our own review cards, not product photos.
Launch list
Be there on day one.
One email when the book opens on Kickstarter. Nothing else. Already reading the book? Your Cheat Sheet is at wisdomdeck.com/free.
Coming soon on 
The book itself — 40 laws in ten parts, 320 pages, each ending with The Work — is funded first on Kickstarter.
