Retire the Word ‘Try’
‘I’ll try to make it.’ ‘I’m trying to eat better.’ Listen to how often that word shows up, and then notice what actually happens to the things it’s attached to. It’s not a plan. It’s an exit.
From intention to finished. Essays on setting goals that survive contact with reality, execution over planning, strategic quitting, why smart people stall, and the boring repetition behind every result.
‘I’ll try to make it.’ ‘I’m trying to eat better.’ Listen to how often that word shows up, and then notice what actually happens to the things it’s attached to. It’s not a plan. It’s an exit.
The license, the launch, the number in the account. You’ve imagined the day a hundred times. Nobody mentions the morning after, which is where a lot of people quietly fall apart.
A day with no specific target cannot be won. Choose one concrete thing this morning and the whole day gets a shape.
A year is too long to notice you’ve drifted. A week is too short to see a pattern. Four times a year, I sit down with coffee and three questions, and it’s the most useful ninety minutes I spend.
Starting is cheap and feels wonderful. Finishing is where all the value is, and almost nobody practises it. Here’s what I had to learn, mostly the hard way.
You did ninety percent of the work. Then you stopped answering emails, missed the final meeting, and let the whole thing drift. It’s not laziness. It’s something more specific.
One question has saved me from more bad choices than any amount of pros-and-cons lists. It takes ten seconds, and it works because it moves you out of the room you’re standing in.
Intelligence is supposed to be an advantage. For getting things done, it’s often the obstacle. Here’s why the clever ones stall, and the dumb move that gets them out.
Outcomes depend on a hundred things you do not own. Effort depends on one thing you do. Put your attention where your control is.
Grit gets all the press. The quiet skill behind most success is quitting the right things fast and without ceremony.
Before you go
One email when The Reality Code opens on Kickstarter. Nothing else.